Did They Just Say ... Extraordinary Nut Sack?!

So I'm sitting here on a Sunday morning, still in my version of pajamas, putting off updating my resume, swilling coffee, listening to my dog snore, trying to catch up on blogs and half-listening to the news in the background, when the end of a commercial belatedly breaks through my consciousness ...

... True North. An extraordinary nut sack.

By the time my head snapped up to the TV screen, CNN was back to droning the news. Did they just say nut sack?? I asked myself. Surely not. True North is kind of a classy bag of nuts, after all. I mean, we're not talking about the Planter's peanut man elbowing a roasted almond saying, "Dude ... get it? Nut Sack?" This is True North. Muted colors. Minimal design. No anthropomorphized mascots.

Now being one who well appreciates a witty phrase, particularly when employed in an original advertising campaign, I was impressed. It sure made me take notice. Caused me to remember the company name, look it up on the Internets, even. In fact, the next time I see True North nuts in the store, I'm likely to think wryly to myself, "Now that's an extraordinary nut sack." Very savvy, True North advertising team. Genius, even. That Planter's guy should tip his hat.

No, seriously. Here, listen for yourself.





Oh, my bad. That was "extraordinary nut snack".

Whole different ball of wax, there, people.